Case Study: Sokol Custom Foods launches premium Sunkist Sauces & Dressings with ColinKurtis

Sokol Custom Foods drives 25M impressions with ColinKurtis

ColinKurtis Advertising was engaged by Sokol Custom Foods, which had licensed the Sunkist brand, to launch a new line of citrus-inspired sauces and dressings into the retail market. The challenge was to position this new venture as premium and modern, moving the Sunkist brand beyond its established identity in fresh fruit and beverages to appeal to both consumers and trade partners.

The solution implemented by ColinKurtis was a multi-faceted digital and retail launch campaign. This included creating a new website, building a social media presence, executing PR and Google Ads, and placing retail ads on platforms like Walmart.com. The results were significant, achieving over 29.5 million digital and social impressions, 191,000 engagements, and a retail ad return on ad spend (ROAS) that surpassed targets by 25%.

Sokol Custom Foods