Case Study: Ocean Spray Ingredients builds B2B credibility and leads with ColinKurtis

Ocean Spray Ingredients drives 22.6 million impressions with ColinKurtis

The customer, Ocean Spray Ingredients, faced the challenge of growing its B2B ingredients division, which lacked visibility and a distinct identity separate from its well-known consumer brand. Their marketing, managed by a consumer-focused agency, struggled to reach technical buyers like R&D professionals and food scientists. The vendor, ColinKurtis, was engaged to address this.

ColinKurtis implemented a comprehensive solution beginning with a strategic debut at a trade show, followed by building a foundational strategy with brand research and persona mapping. They launched a targeted LinkedIn presence, paired with Google Ads and email campaigns, to generate leads. The results were significant, including 22.6 million impressions, 96,000 engagements, and 730 leads, alongside substantial increases in web, social, and email engagements.

Ocean Spray Ingredients