Case Study: Kemin boosts bakery awareness and media coverage with ColinKurtis Advertising

Kemin earns 5M+ media impressions with ColinKurtis

Kemin Food Technologies, a provider of shelf-life ingredients for foods, faced the challenge of building awareness for its bakery capabilities and solutions beyond its established tortilla offerings. To achieve this, they partnered with vendor ColinKurtis Advertising to organize an in-person editor event aimed at spotlighting new products and expertise.

ColinKurtis managed the entire on-site event, handling logistics, 1:1 editor meetings, and post-event follow-ups. The solution successfully generated significant media coverage, resulting in 56 bakery press clips, over 5 million earned media impressions, and the successful launch of new technologies for Kemin.

Kemin