Case Study: Kemin boosts protein yield and clean-label innovation with ColinKurtis

Kemin drives 5.3 million earned impressions with ColinKurtis

Kemin Food Technologies, a provider of food ingredient solutions, faced the challenge of launching their new yield enhancement product, Proteus®, while simultaneously elevating their overall brand reputation as an industry leader. They partnered with the vendor ColinKurtis Advertising to develop a strategic solution for this product launch and brand integration.

ColinKurtis implemented a multi-faceted campaign that integrated Proteus into Kemin's existing "Meating the Challenge" narrative. The solution included targeted email blasts, an interactive infographic, a case study, a video, and a dedicated sales tool. The results were significant, generating 375 leads, 5.3 million earned impressions, and an email open rate 7% above the industry average. ColinKurtis reported a calculated ROI of $482k for their client.

Kemin