Case Study: Vitacuire modernizes sales forecasting and S&OP with Colibri

Vitacuire - Customer Case Study

Vitacuire, a family-owned French SMB in the puff pastry and snacking market, needed to modernize a sales forecasting process that had become difficult to manage in Excel. With seasonal demand, short lead times, and forecasting needs spanning weekly, monthly, and 13-month rolling S&OP planning, the company struggled with slow file connections, manual work, low reliability, and poor collaboration.

Colibri provided a simple, collaborative S&OP and demand planning solution that matched Vitacuire’s workflow, with sales assistants, key account managers, and the sequencing/planning manager each validating the forecast in turn. Colibri replaced the Excel-based process with a more ergonomic and reliable tool, and Vitacuire reports that users are fully autonomous after a few months, with the collaborative process working well.

Vitacuire