Case Study: a technology-driven non-profit organization boosts bilingual engagement and lowers ad costs with Colibri Digital Marketing

a technology-driven non-profit organization cuts Google Grant CPC to $4.03 with Colibri Digital Marketing

A technology-driven non-profit organization faced challenges with a lack of conversion tracking, maintaining its authentic brand voice during expansion, and optimizing its ad budgets effectively across channels. To address this, it engaged Colibri Digital Marketing for social media management and Google Grant Ads optimization.

Colibri Digital Marketing implemented a solution that included setting up conversion analytics, taking over bilingual social media management, and optimizing both organic and paid campaigns. The results were significant, with Colibri cutting the NGO's Google Grant CPC from $7.67 to $4.03 and its Meta Ads CPC from $0.68 to $0.32, all while increasing monthly engagement to over 85,000 and achieving a 10% growth in Facebook organic results.