Case Study: a leading healthcare group in Southern California achieves 37% YoY active user growth with Colibri Digital Marketing

a leading healthcare group boosts active users 37% YoY with Colibri Digital Marketing

A leading healthcare group in Southern California sought help from Colibri Digital Marketing to expand its digital reach and better engage its large bilingual audience. The client faced a highly competitive search landscape, technical SEO issues like site errors and duplicate content, and the challenge of balancing content for both English and Spanish-speaking users amidst industry changes like AI Overviews.

Colibri Digital Marketing implemented a multi-channel solution including technical SEO fixes, bilingual content marketing, and optimized paid social and email campaigns. The results were significant, with English active users increasing by 37% year-over-year and Spanish paid social sessions soaring by 950%. The vendor also improved the site's health score to 90% with zero errors and achieved a cost-per-click as low as $0.14 on top-performing posts.