Case Study: a California-based NGO achieves 1,044 monthly clicks and 1,034 conversions with Colibri Digital Marketing

a California-based NGO drives 1,044 monthly clicks with Colibri Digital Marketing

A California-based NGO focused on community empowerment in East Africa was struggling with its digital presence. Despite having access to a $10,000 monthly Google Ad Grant, the organization was only spending about $200 and was not effectively reaching a global audience to attract support for its education, health, and economic development programs. They partnered with Colibri Digital Marketing to maximize the grant's potential and increase their message's reach.

Colibri Digital Marketing executed a complete strategic overhaul of the NGO's Google Ad Grants account and website. They refined ad copy, optimized keywords, and redesigned the website for SEO and conversion rate optimization. As a result, monthly clicks skyrocketed from 17 to 1,044 and conversions increased from 4 to 1,034, allowing the NGO to fully utilize its grant budget and significantly grow its supporter base.