Case Study: a birth center achieves 11x ROAS and higher sign-up conversions with Colibri Digital Marketing

A Birth Center drives 11x ROAS with Colibri Digital Marketing

A birth center sought to increase its online presence and sales but faced challenges, including an inability to track leads from its free informational sessions and a reliance on in-person events that was disrupted by COVID-19 lockdowns. They contacted Colibri Digital Marketing for a comprehensive digital marketing strategy and audit to address these issues.

Colibri Digital Marketing implemented a new tracking system with a calendar plugin for lead capture and ran multi-platform ad campaigns across Google, Meta, and Pinterest. This solution allowed the birth center to pivot its sessions online and accurately attribute leads. The results were significant, with ads generating approximately $35,947 in monthly revenue and achieving an 11x return on ad spend.