Case Study: Thorne boosts email revenue and transactions with Colewood Digital

Thorne boosts email revenue by 46,084% with Colewood

The customer, Thorne, a long-established family-owned business, needed to modernize its email marketing program. Previously not using an ESP, they partnered with vendor Colewood to implement a new email service that would allow them to properly monitor performance and engage their global customer base.

Colewood developed new branded email templates and a segmented strategy, including a successful monthly newsletter. This solution delivered immense results for Thorne, including a 47,880% increase in email sessions and a 46,084% increase in email revenue within the first six months. The vendor's work now accounts for nearly 10% of the customer's total revenue and has an extraordinary return on investment.

Thorne