Case Study: Lyonsleaf achieves higher conversions and revenue with Colewood Digital

Lyonsleaf boosts revenue 90% with Colewood

Lyonsleaf, a long-standing skincare client of Colewood, wanted to maximize their number of conversions within a set budget. Their previous Google Ads strategy, which used a standard shopping campaign, was not spending its daily budget regularly and was failing to meet their conversion goals.

Colewood implemented a new strategy using a Google Ads Performance Max campaign. They split the campaign into two asset groups: one for the top five best-selling products and another for the remaining products. The best-sellers group was given maximum exposure across all channels with custom audience signals, while the other group focused on shopping ads. This approach by Colewood delivered excellent results over 12 months, including a 70% increase in transactions, a 90% increase in revenue, and a 23% improvement in return on ad spend.

Lyonsleaf