Case Study: Kibble raises awareness and drives enquiries with Cole AD's adoption and fostering websites

Kibble launches two accessible websites and drives steady enquiry interest with Cole AD

Kibble, a specialist child and youth care charity in Scotland, needed to develop and launch two new services: adoption and fostering. Their challenge was to create distinct yet cohesive digital brands and dedicated websites for these services to raise awareness and guide potential carers. They enlisted the vendor Cole AD for branding, graphic design, and website design to bring these services to life with clarity and compassion.

Cole AD developed two complementary but visually distinct websites, each tailored to its specific audience with custom content strategies, photography, and accessible design. The solution included mapping user journeys and key conversion points like enquiry forms. As a result, the launch was a significant success; early analytics showed strong user engagement and the forms delivered a steady stream of interest from across Scotland. The Cole AD team provided a fully responsive and SEO-optimized solution that empowered Kibble to easily manage and expand its digital presence.

Kibble