Case Study: Wessex Internet improves website performance and SEO with Cold Banana

Wessex Internet boosts clicks by 21% with Cold Banana

Wessex Internet, an internet service provider in rural southwest England, was facing significant operational roadblocks with their Umbraco website. After frustrations with a previous agency, they engaged vendor Cold Banana for support. Their challenges included a broken Salesforce integration causing lost leads and unresolved SEO issues like trailing slashes and missing alt text, which hindered online performance and customer engagement.

Cold Banana reconfigured the Salesforce integration and performed extensive technical SEO optimization on the .NET-based Umbraco site. This solution led to immediate and measurable improvements: Google Search Console reported a 21% increase in clicks from searches, a 55% surge in traffic to the careers page, and an average search ranking position of 1.2. The restored lead flow and enhanced visibility significantly boosted Wessex Internet's revenue potential.

Wessex Internet