Case Study: Crufts achieves around-the-clock website stability with Cold Banana web support

Crufts handles 4 million web visitors in 4 days with Cold Banana

Crufts, a major international dog show organized by The Royal Kennel Club, faced the challenge of ensuring its Umbraco website remained stable and accessible during its annual event, which attracts over 4 million unique web visitors. The intense traffic surges during key moments like the Best in Show announcement required 24/7 expert support to prevent interruptions and protect the event's global reputation.

Cold Banana provided around-the-clock Umbraco web support by leveraging its international team structure, with developers in Bournemouth and Dubai enabling continuous performance monitoring and rapid response. The solution ensured the website delivered exceptional performance throughout the four-day event, successfully handling massive traffic spikes without any impact on the user experience for its global audience.

Crufts