Case Study: Paddy Power achieves 100% display compliance with Colateral

Increasing Paddy Power Display Compliance from 42% to 100%

Paddy Power, a leading UK bookmaker with over 600 stores, struggled with its in-store marketing process. Their small team was overwhelmed by the daily workload of managing timely, store-specific campaigns across all locations, leading to display errors and a low 42% compliance rate. This prevented the team from focusing on more valuable, revenue-generating tasks, prompting them to seek a solution from Colateral.

Colateral implemented its retail marketing software to create detailed store profiles and streamline campaign distribution. Their platform enabled two-way communication between head office and stores, allowing for personalized visual instructions and efficient issue resolution. As a result, Paddy Power's marketing team now manages over 8 million marketing packs every three months and achieved a 100% display compliance rate, freeing up staff to focus on more targeted local campaigns.

Paddy Power

Jamie King

Retail Marketing Manager