Case Study: Robert Dyas reduces campaign management time by 80% with Colateral

How Robert Dyas Reduced Campaign Management Time by 80%

Robert Dyas, a UK hardware retailer, faced a significant challenge as its marketing team spent the vast majority of its time managing in-store marketing campaigns through inefficient spreadsheets. This manual process prevented the team from focusing on more impactful work to drive revenue, and they lacked a collaborative system with traceability for their design approvals. To address this, they partnered with Colateral to implement its Campaign Management system.

Colateral provided a digital platform that served as a single source of truth, streamlining the artwork approval process and enabling remote collaboration with full traceability. This solution from Colateral reduced the time Robert Dyas needed to plan and execute campaigns by 80%, freeing the marketing team to concentrate on activities that generate in-store sales and providing critical efficiency during the shift to remote work.

Robert Dyas

Alvaro Moniz-Spark

Retail Campaign Manager