Case Study: US Wine Trade Alliance achieves broad public awareness and policy influence with Colangelo & Partners

US Wine Trade Alliance earns 6.35 billion impressions with Colangelo & Partners

The US Wine Trade Alliance, an organization advocating for fair trade policies, faced the challenge of raising public and policymaker awareness about the economic threats of proposed wine tariffs. They engaged the public relations firm Colangelo & Partners to lead a communications campaign to educate the public and mobilize industry leaders for advocacy.

Colangelo & Partners executed a multi-channel program that combined strategic media outreach with grassroots storytelling to reframe the issue. The campaign generated 562 media placements, over 6.35 billion impressions, and an estimated $19.1 million in earned media value, establishing the alliance as a leading authority and strengthening its advocacy efforts.

US Wine Trade Alliance