Case Study: The Busker Irish Whiskey boosts U.S. brand awareness with Colangelo & Partners

The Busker Irish Whiskey launches with Colangelo & Partners and earns 65+ articles

The Busker Irish Whiskey, a new Irish whiskey brand, faced the significant challenge of launching in the U.S. market during the height of the COVID-19 pandemic, which disrupted the wine and spirits industry. To build awareness and drive interest in an already crowded category, they partnered with the vendor Colangelo & Partners for public relations, influencer marketing, and social media services.

Colangelo & Partners executed an integrated communications campaign that pivoted to digital-first engagement, including media relations, influencer partnerships, and virtual tastings. This solution generated significant results, including over 65 articles with an estimated 70+ million potential viewership and an influencer campaign reaching a potential audience of 21 million. Colangelo & Partners also grew the brand's Instagram following to over 3,300 in less than three months.

The Busker Irish Whiskey