Case Study: Sagamore Rye Whiskey builds whiskey community credibility and buzz with Colangelo & Partners

Sagamore Rye Whiskey earns $71k EMV with Colangelo & Partners

Sagamore Rye Whiskey sought to build greater credibility and buzz within the whiskey community by deepening engagement and consideration among consumers. To meet this challenge, they partnered with Colangelo & Partners, who employed influencer marketing and events & experiences services.

Colangelo & Partners developed the Sagamore Ambassador Program, a long-term initiative that engaged influential whiskey enthusiasts through immersive distillery experiences. These ambassadors shared authentic content across social media throughout the year. This solution by Colangelo & Partners generated 600,000 targeted impressions and 15,000 engagements annually, achieving an Earned Media Value of $71k, which was a 3.6x return on the campaign investment.

Sagamore Rye Whiskey