Case Study: Prosecco DOC modernizes National Prosecco Week with Colangelo & Partners

Prosecco boosts National Prosecco Week with Colangelo & Partners, driving 1.3M+ impressions

Prosecco DOC, the consortium for the popular Italian sparkling wine, partnered with Colangelo & Partners to modernize the visual identity for its National Prosecco Week 2025 campaign. The challenge was to refresh the brand to be more engaging for a younger generation of wine consumers while remaining relevant for trade audiences, requiring a new dynamic and playful design aesthetic for its print, collateral, and point-of-sale materials.

Colangelo & Partners developed a versatile new design system and implemented it across a comprehensive suite of materials, including retail displays and restaurant promotions. The results were significant, with 1,955 participating retailers and restaurants nationwide, partnerships with major chains, and over 100 in-store displays. The campaign also achieved a major digital impact with over 1.3 million social media impressions and 100,000+ engagements.

Prosecco