Case Study: Paul Hobbs launches a coveted collectors’ label with Colangelo & Partners

Paul Hobbs generates rapid sell-outs with Colangelo & Partners

paul hobbs, a renowned napa valley winemaker, partnered with Colangelo & Partners to launch his new ultra-limited wine label, HOBBS. The challenge was to introduce this allocation-only brand and position it as a rare and sought-after label for serious collectors within the competitive luxury wine market.

Colangelo & Partners developed a targeted messaging platform and executed a strategic media relations campaign. They secured exclusive features in leading luxury publications and partnered with prestigious venues like Nexus Club and Sotheby's to host exclusive tastings for influential collectors. This approach by Colangelo & Partners generated significant buzz, established the brand as a coveted collectors' item, and contributed to rapid sell-outs and meaningful growth of the brand's mailing list.

Paul Hobbs