Case Study: Ornellaia elevates its Vendemmia d’Artista partnership with Colangelo & Partners

Ornellaia secures coverage in The Wall Street Journal and Forbes with Colangelo & Partners

Ornellaia, a world-renowned Tuscan winery, sought to elevate its Vendemmia d’Artista partnership with the Solomon R. Guggenheim Foundation. The challenge was to raise awareness for this philanthropic program, which auctions artist-adorned wine to support art-related causes. To address this, they engaged the vendor Colangelo & Partners for public relations and events & experiences services.

Colangelo & Partners conceptualized and executed a multi-layered communications program. This included strategic press outreach and one-of-a-kind sensorial experiences targeting luxury and wine media. The results were significant, as Colangelo & Partners secured major coverage in top-tier publications like The Wall Street Journal, Forbes, and Haute Living, and facilitated an episode on PBS's "All Arts" about the Guggenheim's conservation efforts.

Ornellaia