Case Study: Virginia Public Media boosts news engagement and digital growth with COLAB

Virginia Public Media boosts news pageviews 7,000% with COLAB

Virginia Public Media, a regional public media affiliate, came to COLAB with a website that was outdated and difficult to manage. The site failed to highlight their local content, created internal bottlenecks, and offered few opportunities for fundraising or audience engagement, posing a significant challenge for the nonprofit organization.

COLAB overhauled the website by redesigning its homepage, navigation, and information architecture, and migrated it to Drupal 8. This solution provided flexible templates for internal departments and a new design system, which resolved production issues. The results were dramatic, including a 7,000% increase in news content pageviews, a 305% increase in social traffic, and a 69% increase in organic traffic, transforming the site into a vital asset.

Virginia Public Media