Case Study: Virginia Lottery boosts player engagement and education with COLAB

Virginia Lottery boosts player engagement with COLAB, driving 1.3M pageviews and 90% new visitors

The Virginia Lottery faced the challenge of modernizing its player education to align with digital behaviors and promote responsible gaming. It needed to communicate complex game information in an engaging, accessible manner across digital platforms. The lottery partnered with vendor COLAB to develop immersive, mobile-optimized educational microsites.

COLAB created two key campaign microsites: one for the rebranded Print ‘n Play games and another for the eXTRA Chances program. The solutions utilized a mobile-first approach, compelling graphics, animations, and real-time winner feeds. These initiatives drove significant engagement, resulting in over 1.6 million combined pageviews and a majority of traffic from new visitors, successfully educating users and supporting the lottery's business goals.

Virginia Lottery