Case Study: Virginia Lottery drives engagement and revenue growth with COLAB

Virginia Lottery boosts new visitors 87% with COLAB

COLAB partnered with the Virginia Lottery and its Agencies of Record to address the challenge of translating creative campaign visions into engaging digital experiences. The goal was to ensure these campaigns resonated with diverse audiences, delivered measurable outcomes, and maintained brand consistency across multiple agency collaborations.

The solution involved COLAB acting as a Digital Innovation Partner to develop dynamic digital experiences, including interactive microsites and animated digital banners for campaigns like “Give the Gift of Games” and “VA Summer Jam.” These efforts contributed to significant results for the Virginia Lottery, including a 107% revenue growth and over $5.6 billion donated to state education. Specific campaign metrics were also impressive, with one microsite achieving an 87% new visitor rate and a 7% conversion rate against a 5% goal.

Virginia Lottery