Case Study: VACU increases website leads by 32% with COLAB

VACU boosts website leads by 32% with COLAB

VACU, a state-wide credit union, faced a significant challenge with its outdated and fragile website. The CMS hindered updates and posed serious accessibility issues, risking legal challenges and preventing the marketing team from making necessary improvements. COLAB was engaged to address these critical problems.

COLAB initiated a comprehensive solution by migrating VACU's website to a stable Drupal-based CMS. The redesign focused heavily on accessibility compliance and integrated essential member tools like calculators and an appointment scheduler. This resulted in a 32% increase in click-through rates to lead forms and a $3 million monthly revenue lift within six months, empowering VACU's marketing team and better serving its members.