Case Study: Ukrop’s Homestyle Foods more than doubles online orders with COLAB

Ukrop’s Homestyle Foods boosts online orders 129% with COLAB

Ukrop’s Homestyle Foods, a well-known local food producer, faced the challenge of an outdated and fragile B2B e-commerce website that created a poor user experience and hindered its ability to connect directly with consumers. With a new physical Market Hall opening, they partnered with COLAB to rebuild their digital presence on WordPress, needing a robust platform to support their strategic shift back to a consumer-focused business.

COLAB delivered a complete website redesign and development solution, creating a modern, user-friendly B2C e-commerce experience. The solution streamlined the backend for easier order and seasonal content management. This resulted in a dramatic measurable impact: a 129% increase in orders, a 108% increase in net sales, and an 89% decrease in bug fixes, successfully reestablishing Ukrop's connection with its community.

Ukrop’s Homestyle Foods