Case Study: Thalhimer streamlines property and broker updates with COLAB’s Drupal and Apto integration

Thalhimer streamlines website updates with COLAB’s Salesforce and Apto integration

Thalhimer, a large commercial real estate broker, faced challenges with their website's integration to their Apto (built on Salesforce) CRM. Their marketing team was burdened by manually updating property listings and agent details across both systems, leading to errors, lag times, and data divergence. They engaged vendor COLAB to solve this problem.

COLAB built a custom Drupal module to create a smooth API integration with Apto and Salesforce. This solution automated data flow, eliminating manual entry and ensuring real-time, accurate information on the Thalhimer website. The result was a major increase in efficiency for the marketing team, who were freed from tedious updates and corrections. The project was so successful that Thalhimer has continued its monthly engagement with COLAB for further site enhancements.

Thalhimer