Case Study: Seniors Guide achieves 31% better lead conversion with COLAB

Seniors Guide boosts lead conversions by 31% with COLAB

Seniors Guide, a senior services resource, needed to modernize its digital platform to better connect seniors and their families with care options. Their internal team was at capacity, and the existing website had a poor user experience that hindered growth. They partnered with COLAB, which used WordPress for a redesign focused on strategy, design, and development.

COLAB implemented a solution that included brand workshops, user journey mapping, and a reworked information architecture. A key feature was the use of geolocation technology to provide personalized search results. This led to a 36% increase in organic traffic, a 59% increase in time spent on sponsor pages, and a 31% increase in lead conversions, significantly boosting advertising revenue for Seniors Guide.

Seniors Guide