Case Study: Richmond Symphony boosts engagement with COLAB website redesign

Richmond Symphony boosts pageviews 61% with COLAB

The Richmond Symphony, the largest performing arts organization in Central Virginia, approached COLAB with the challenge of redesigning their website. Their old site was difficult to navigate due to a wealth of information and failed to generate an emotional connection with users or adequately communicate their mission.

COLAB implemented a comprehensive strategy and design process, building a new website from the ground up with a custom CMS. The solution focused on creating an engaging, polished user experience that reflected the richness of a live performance, featuring strong imagery and intuitive navigation. The results were significant, with COLAB delivering a 61% increase in pageviews, a 34% increase in pages per session, a 28% longer average session duration, and a 24% decrease in bounce rate within the first two months post-launch.

Richmond Symphony