Case Study: NPD Group modernizes its website and migrates thousands of pages with COLAB and WordPress

NPD Group migrates 1,500+ pages to WordPress with COLAB

The NPD Group, a global market research firm, faced challenges with its costly and complex IBM WebSphere CMS. Their marketing team struggled with the platform's cumbersome nature, often having to upload standalone HTML pages. Needing a modern solution to serve major clients, NPD approached COLAB to guide a swift transition.

COLAB implemented a new WordPress CMS on scalable Pantheon infrastructure, introducing a governed design system for brand consistency and creating smart content relationships to automate connections between articles. They successfully migrated over 1,500 pages and more than 15 content types. This provided the marketing team with a usable CMS and fresh tools, allowing for a successful launch ahead of their WebSphere license renewal to avoid additional costs.

NPD Group