Case Study: Luck Companies celebrates 100 years with a custom microsite from COLAB

Luck Companies celebrates 100 years with COLAB's award-winning microsite

Luck Companies, a family-run business celebrating its 100th anniversary, needed a distinct and engaging digital platform to share its history, values, and associate stories. They partnered with vendor COLAB to create a special microsite that would serve as a central hub for the centennial celebration, separate from their main website and easy for internal teams to manage.

COLAB designed and developed a bespoke, high-performance static microsite featuring an interactive timeline, video storytelling, and phased content releases. This solution successfully created a centralized communication hub, driving user engagement and supporting an omnichannel campaign. The project was so effective that it won a bronze award at the Ad Club of Richmond’s Ad Technica event in 2024.

Luck Companies