Case Study: Idaho Central Credit Union increases loan applications with COLAB website redesign

Idaho Central Credit Union boosts loan applications by 26% with COLAB

Idaho Central Credit Union (ICCU) faced the challenge of creating a digital platform that matched the high-quality service of its physical branches for its growing online membership. Their outdated website needed to function as a marketing hub with seamless user experiences and personalized tools. They partnered with COLAB for a website redesign using WordPress, focusing on design and development to address these needs.

COLAB implemented a modern, enterprise-level website with a user experience redesigned to align with the in-person branch experience. Key solutions included a redesigned homepage with interactive elements, a reorganized site structure with dedicated product pages, a centralized system for automatically updating interest rates across the site, and an improved branch locator. This solution delivered a 28% increase in organic users, a 15% increase in organic sessions, and a 26% increase in loan applications, significantly boosting conversions for ICCU.

Idaho Central Credit Union