Case Study: Hot 97 achieves faster, more reliable web performance with COLAB

Hot 97 boosts page speeds 3x with COLAB

Hot 97, an iconic hip-hop radio station, faced a challenge with its generic, unstable website that frequently crashed during traffic surges and failed to reflect its cultural brand. Their templated WordPress site limited customization and caused them to miss engagement and monetization opportunities. COLAB was engaged to redesign the platform.

COLAB built a custom WordPress site on the Pantheon hosting platform, creating a bold design system that captured the brand's energy and improved content navigation. The solution provided stability against viral traffic and drastically improved performance. As a result, the site achieved 99.99% uptime, page loads became three times faster, it received 30 million visitors in its first year, and it earned a Webby Award nomination.

Hot 97