Case Study: DiscoverNEPA boosts site visits 138% with COLAB

DiscoverNEPA increases site visits 138% year-over-year with COLAB

DiscoverNEPA, a new organization promoting tourism and talent recruitment in Northeastern Pennsylvania, faced the challenge of countering regional "brain drain" with no existing digital presence. They partnered with COLAB to build a comprehensive WordPress-based tourism platform from the ground up to promote the area's quality of life, attract new residents, and give local nonprofits a promotional tool.

COLAB built a flexible website featuring an event calendar, an amenity database, and interactive maps to serve as a central digital resource for the region. The solution delivered significant results, including a 138% year-over-year growth in site visits. Key sections for Things To Do and Events now drive 61% of all traffic, successfully reaching the target audience. COLAB's platform became essential to the local economy, supporting thousands of businesses and nonprofits.

DiscoverNEPA