Case Study: Appily boosts lead quality with a COLAB digital rebrand

Appily improves lead quality 10x with COLAB

Appily, a platform connecting students with universities, sought to rebrand its digital presence to better appeal to its youthful audience. The challenge was to implement this new, vibrant brand identity onto their existing Drupal website without a significant increase to their development effort or budget. They partnered with the vendor COLAB to achieve this goal.

COLAB creatively integrated the new Appily brand into the website's design, focusing on a fresh typography, a new color palette, and updated UI components. With a strong emphasis on mobile optimization for their primary audience, the redesign successfully infused energy into the digital experience. According to COLAB, the project resulted in a vastly improved look and feel and dramatically increased lead quality, with leads from the redesigned site considered up to ten times more valuable to Appily's university customers.

Appily