Case Study: Apparent Insurance launches a family-focused website with COLAB

Apparent Insurance launches a new WordPress website with COLAB and drives monthly improvements

Apparent Insurance, a new insurance company designed specifically for parents, approached COLAB with the challenge of launching their marketing website. They were initially skeptical of agency relationships, which they had found to be transactional, and were accustomed to producing most marketing materials in-house. Their goal was to develop a genuine partnership with COLAB to successfully introduce their new brand online.

COLAB worked closely with Apparent to deeply understand their product strategy and developed a WordPress website that authentically told their unique story. The solution differentiated the brand and guided customers through the quotation process, resulting in a successful launch. The collaborative partnership changed the client's perception, demonstrating COLAB's strategic value. As a result, Apparent was thrilled with the outcome and continues to work with COLAB on monthly incremental improvements to the site.

Apparent Insurance