Case Study: Apogee empowers its marketing team with COLAB's content management redesign

Apogee empowers marketing with COLAB’s CMS controls and flexible layouts

Apogee, a provider of higher education IT solutions, faced significant challenges with its outdated and difficult-to-manage website. The site required developer assistance for even minor updates and failed to effectively communicate the company's value proposition. This bottleneck hindered the marketing team's agility and ability to support business growth. COLAB was engaged to address these issues and implement a more effective content management system.

COLAB redesigned Apogee's website on WordPress, creating a more intuitive information architecture and a robust CMS with custom controls. This empowered the marketing team to independently manage content, utilize flexible layout tools, and handle their own SEO. The transformation enabled Apogee to effectively showcase its expertise and thought leadership, which contributed to the company's subsequent successful acquisition by Boldyn Networks.

Apogee