Case Study: Live Group UK brings AudienceDNA to life with Colab Digital’s app and brand design

Live Group UK brings AudienceDNA to life with Colab Digital and 16 custom illustrations

Live Group UK required a brand identity and digital environment for their new profiling tool, AudienceDNA. They needed to create a tool that felt like a seamless extension of their own brand while also having its own distinct and approachable personality. Colab Digital was engaged to develop a complete app and brand design solution.

Colab Digital delivered a full brand identity, including a logo and a custom web app environment designed for clarity and usability. To bring the data-driven tool to life, they created a suite of 16 unique illustrations representing the different audience profiles. This solution from Colab Digital successfully blended Live Group's established aesthetic with a fresh, innovative identity, making the profiling results more relatable and enhancing user engagement for event leaders.

Live Group UK