Case Study: Letkidsmove boosts awareness and support for school standing desks with COI.UA

Letkidsmove builds 12 customer avatars and launches a Telegram bot with COI.UA

Letkidsmove, a non-profit initiative aiming to provide Ukrainian schoolchildren with standing desks for dynamic posture changes, faced the challenge of popularizing its project to an extremely broad audience. The goal was to raise awareness and engagement among diverse groups including parents, teachers, officials, and sponsors. To address this, vendor COI.UA developed a comprehensive marketing strategy and a multi-functional business card website.

COI.UA implemented a wide-ranging solution that included creating a website with a donation portal, a Telegram bot for automated support, targeted SMM campaigns on Facebook and Instagram, and physical printed materials. The strategy successfully engaged the project's numerous customer avatars through both digital and traditional channels. While the case study does not provide specific metrics, the overall impact was to streamline information dissemination, attract sponsorship funds, and advance the project's goal of making schools healthier.

Letkidsmove