Case Study: Little Pepe achieves 14.2M impressions and 0.523% CTR with Cointraffic

Little Pepe reaches 97.3% of presale target with Cointraffic in 3 months

Little Pepe ($lilpepe), a meme coin Layer 2 blockchain project, faced the challenge of running a highly competitive 17-stage presale. They needed to maintain investor interest over three months, target crypto-native investors in nine specific GEOs, and differentiate themselves from pure meme tokens. They partnered with the crypto advertising network Cointraffic to execute a managed display campaign.

Cointraffic implemented a performance-driven display ad campaign across multiple formats, including Inpage, Slide, Sticky, and Native ads. The solution involved starting with a low daily budget and scaling spending on the best-performing formats, maintaining a constant presence for the campaign's entire duration. The results were 14.2 million impressions, 74,317 clicks, and a 0.523% CTR, which greatly exceeded industry benchmarks. The campaign helped Little Pepe raise 97.3% of its $28.78 million presale target.

Little Pepe ($lilpepe)