Case Study: Jackbit achieves multi-market validation with Cointraffic display advertising

Jackbit reaches 660K+ impressions in 18 days with Cointraffic

Jackbit Casino, an emerging online casino targeting crypto-savvy gamblers, needed to validate its brand presence across three distinct and highly regulated markets—Germany, the UK, and the US—before committing a large budget. Their challenge was to navigate these different regulatory landscapes and secure premium ad placements to establish legitimacy. They partnered with the vendor Cointraffic, a crypto advertising network, to execute a display advertising campaign.

Cointraffic implemented an 18-day test campaign using display and banner ads, which generated over 660,000 impressions and 1,806 clicks across the three target markets. The data from this test, which had a CTR of 0.27% and a CPM of €7.62, provided the market intelligence Jackbit needed to confidently proceed with a five-month, €62,500 premium placement partnership on Blockchair.com. This solution allowed the customer to validate all three markets and significantly reduce risk before scaling its investment.

Jackbit