Case Study: BC.Game achieves 106,972 clicks in three months with Cointraffic mobile crypto advertising

BC.Game generates 106,972 clicks in 3 months with Cointraffic

BC.Game, a blockchain-based gambling platform, faced advertising restrictions on mainstream channels like Google and Facebook. Their challenge was to find a mobile-first acquisition strategy that could deliver measurable performance and accommodate frequent creative updates. They partnered with the crypto advertising network Cointraffic to overcome these obstacles.

Cointraffic implemented a strategy focused on mobile-optimized ad formats and crypto-native placements on sites like CoinGecko and Etherscan. This solution generated 28.4 million impressions and 106,972 clicks over three months, achieving a 0.38% CTR and efficient CPM pricing. The campaign's success allowed BC.Game to scale its investment with Cointraffic significantly based on proven performance.

BC.Game