Case Study: UNTUCKit achieves high-end performance video content with Cohley

UNTUCKit - Customer Case Study

UNTUCKit, the New York-based menswear brand known for shirts designed to be worn untucked, wanted to expand beyond its core product and grow into performance gear. To support this shift, UNTUCKit needed high-end, aspirational video content that could introduce a new side of the brand while fitting its marketing goals.

Cohley helped UNTUCKit generate creator-produced video content, including a standout fitness-focused video from @RobLib, which the brand lightly customized and used to launch its “UNTUCKIT PERFORMANCE” page. The content was produced at a fraction of the cost of a production agency, and Cohley gave UNTUCKit control over creative guidelines while preserving creator freedom, enabling the brand to deploy original content across its launch and broader marketing efforts.

UNTUCKit

Oriana Sengos

Marketing Manager