Case Study: Threadless Drives Data-Driven Creativity with Cohley

Threadless - Customer Case Study

Threadless, a Chicago-based marketplace and catalog platform for artist- and designer-created apparel, has a small marketing and creative team tasked with managing data and content across millions of designs. With limited internal resources, the team needed a better way to turn sales and marketplace data into actionable decisions for its content strategy.

Cohley helped Threadless build a data-driven “feedback loop” that uses content generation, activation, measurement, and insight-driven iteration to guide ongoing creative decisions. By continually analyzing marketplace and catalog sales data from the past two years, Threadless can identify opportunities and launch more effective campaigns, improving how it creates and activates content across digital channels.

Threadless

Elizabeth Schmidt

Digital Marketing Director