Case Study: Rhone achieves 3-4x ROAS with Cohley

Rhone Strikes Gold with a UGC-fueled Ad Testing Strategy

Rhone, a premium men’s performance lifestyle brand, needed a better way to customize creative at scale and reach different audience segments without relying on limited internal resources. Its content was strong, but much of its campaign creative looked similar to competitors’ assets, making it harder to differentiate and grow efficiently.

To solve this, Rhone partnered with Cohley to generate a larger library of UGC-style creative for ad testing across channels like Facebook and TikTok. With Cohley, Rhone increased testing from about 10–15 ads per week to 50 assets per day, with plans to reach 150 per day, and saw a reported 3x–4x improvement in ROAS versus internal content.

Rhone

Adam Bridegan

Chief Marketing Officer