Case Study: Koia drives retail and D2C launch awareness with Cohley

Koia Leverages Influencer UGC for Retail and D2C Launches

Koia, a growing food and beverage brand, needed authentic content to support retail launches and an emerging direct-to-consumer strategy. To do that, Koia partnered with Cohley’s influencer content platform to create co-branded assets and influencer-generated content for launches across retail channels and its own ecommerce site.

Using Cohley, Koia activated influencers to produce Instagram Story videos, unboxings, and other photo/video content that highlighted product convenience and flavor variety, with licensed rights for repurposing. The campaign generated over 415K impressions and more than 160 photo and video assets, which Koia reused for paid Facebook and Instagram ads to improve performance while saving time and costs.

Koia

Maya French

Co-founder