Case Study: T3 Micro achieves $450K in content cost savings with Cohley

How T3 Micro Generated the Hottest Content for the Hottest Hair Styling Tools

T3 Micro, a beauty brand known for its sleek hair styling tools, needed a more cost-effective way to create fresh, on-brand marketing content. Running frequent photoshoots was expensive, and the resulting assets lacked the variety needed across social, paid media, and email.

Cohley helped T3 Micro launch content-focused campaigns using its network of creators to produce rights-approved lifestyle images in exchange for product. With Cohley’s detailed briefs, T3 Micro generated over 1,500 assets in a couple of months, saved more than $450K in content costs, and built a content library that powered high-performing ads and email sends.

T3 Micro

Samantha Lentsch

Social Media + Partnerships Coordinator