Case Study: Sijo Boosts Cart Abandonment Email CTR by 37% with Cohley

How Sijo Increased their Cart Abandonment Email CTRs by 37%

Sijo, a luxury bedding and home essentials brand, wanted to improve the performance of its abandoned cart emails. Using Cohley, Sijo looked to test whether different creative assets in cart recovery emails could drive higher engagement than the standard product imagery automatically pulled from product detail pages.

With Cohley’s Klaviyo integration and content library of pre-tagged UGC, Sijo tested lifestyle photos with human elements against product-only shots in abandoned cart emails. Cohley tracked performance by SKU and helped identify the winning assets, resulting in a 37% increase in abandoned cart email CTR and 68% higher CTRs for lifestyle photos versus product-only images.

Sijo

Elise Sabak

Digital Marketing Manager