Case Study: Primo Water achieves 3.7MM Instagram impressions and 1,300 assets with Cohley

How Primo Water Leveraged Micro-Influencers for Impressions and UGC

Primo Water Corporation partnered with Cohley to solve a content and brand awareness challenge. Primo Water needed an efficient, cost-effective way to create diverse, authentic storytelling that would educate consumers about its water options and modern in-home dispensers, while also capturing content at major retail locations and in home-use settings.

Cohley helped Primo Water run micro-influencer campaigns that produced tutorials, GIFs, image carousels, and other UGC across multiple product launches. Over 10 campaigns, Cohley drove more than 3.7 million Instagram impressions, delivered over 1,300 approved assets, and generated nearly 200 product reviews—giving Primo Water reusable content for social, website, and email marketing.

Primo Water Corporation

Annie Asebrook

Director of Brand Marketing